SSL (Photo credit: jeff_golden)

Every web store and most website have that little lock at the address bar, or the bar will turn green. This is an SSL and websites have the for specific reasons. These SSL certificates which are given by companies that are show to be a trusted security certificate holder can sell these SSL certificates. Now not all SSL’s are the same, and we need to recognize the differences in these SSL’s and then use them to be better sellers, and buyers.

What Is An SSL
SSL stands for Secure Socket Layer, and it is basically a secure connection to the server that the website is hosted on. This secure connection is encrypted. The basic level for websites is 128 bit encryption. Naturally the higher the encryption the more well protected your visitors information is. Now when it comes to accepting credit card information  the website needs at least 256 bit encryption. If a website does not have this encryption at checkout then don’t buy from them. If there is no encryption then someone can intercept that encryption, and steal your information.

Not All SSL Certificates Are The Same
When it comes to SSL there are a lot of options from the cheap Go Daddy SSL to the powerful Verisign SSL. Most SSL certificates come as is without any extra features. Now the top of the line SSL certificates come with added website scanning like Verisign. These SSL certificates are part of a package that scan the website for malware, vulnerabilities, and far more. Now these SSL certificates cost a lot more but they are highly recommended especially when it comes to owning a web store. You can buy a Verisign SSL with website scanning for about 1.5k a year. now for many of us that is expensive so we would use the cheaper SSL certificates or even the free one that comes with most hosting plans. Now these are still powerful SSL’s the issue is that we won’t get the added website scanning or the warranty that comes with a Verisign SSL.


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