Samsung has recently stated in a post on Bloomberg that it is going to focus on using more premium materials in their devices to get away from the dark ages of their plastic devices. This is part of Samsung’s strategy to help regain its title as the world’s top smartphone manufacturer which it has recently lost to Apple.
The report states that “Samsung Electronics aims to consolidate its leadership in the premium market and plans to newly change the smartphone line-up to strengthen competitiveness,” said Shin, who heads the mobile phone business.”
Samsung is attempting to regain its market share and is dumping over $21 billion into capital expenditures in order to regain the market share that it has been losing to its competition. Now we can only wait and see if it actually pays off.