Premium SEO Pack has been hailed as being one of the best SEO plugins for WordPress as it is a complete solution or is it? Premium SEO Pack debuted on CodeCanyon in late 2013, but it really picked up speed earlier this year. Afterward, it has slowly decreased in reviews with users because it is not as solid as it claims to be.
I bought the plugin when it received its last update to add Google Authorship support )which has been dropped by Google). When I first bought the plugin I thought it was the greatest thing since sliced bread. I was like I will never need to lift a finger for my website to be SEO ready. However, the more I used the plugin the more I realized how flawed it was.
Premium SEO Pack Features
The best place to start is to name down all the features and then show the problems with each and every one of them.
- Mass Optimization: This was the holy grail of features it would automatically optimize your posts for search engines and you wouldn’t have to do anything! Or so you think if you pay attention to what the plugin does you will see that it actually hurts your SEO. When you hit the mass optimize you are setting yourself up for a lot of ugly descriptions (the plugin takes the first sentence of your post and truncates it with a triple dot), focus keywords that you may not have been targeting, and nagging from the very tool that you are using.
- SERP Tracking: This actually worked rather well. I was able to track my SERP and it would give me valuable insights into my website and the viewers.
- Sitemaps: While the plugin does not mention it, you have three or four core sitemaps. One for your posts, one for images, and one for videos. There is an additional one if you choose to use the location SEO. Not only where a lot of your pages not being registered into a proper sitemap, there was no way to control the content like you would in Yoast.
- Link Builder: This feature was rather handy because let’s say that I wrote a post about Pizza I could automatically link every term Pizza to that article.
- Title & Meta Format: This was a rather elegant interface and it was on par if not better than Yoast. It allowed you to customize everything even down to the pagination (each page of an article could have a different title and description), which was rather interesting.
- Google Analytics: This was the one thing that I genuinely missed about that plugin. I was able to get my analytics to my dashboard in a manner that I could understand at a glance.
- Page Speed Insights: This was very annoying as it could check every single page on your website in a giant list. But, having the results in your dashboard is a beautiful thing to see.
- Local SEO: Being able to set your address in Google was amazing. While I never used the feature there is still a lot of benefit to business’ using the plugin.
- W3C Validator: While it was more of a gimmick it was nice to see how many errors on average my pages were generating.
- 404 Errors: If you are a smart man do not enable this feature. Bot’s will hit a lot of 404 pages on your website if you are preventing them (not the google bot, malicious ones) and this would flood my website with them every day.
- SmushIt: Again this was another gimmick I prefer to use another plugin that is better than Smushit called the Speed Booster Pack, but if you want an all in one solution here is your chance.
- Facebook Planner: While this was a rather pointless tool it is nice to have your posts automatically delivered after publishing it was especially nice because it has a better interface than that of SNAP.
- Google+ Authorship: While it is useless now, it worked perfectly when it was still applicable.
- Rich Snippets: While it was nice to be able to markup your posts with snippets that were appealing to search engines it was purely ugly. This is why many plugins and themes with review markup give it a beautiful box or something that prevents it from looking so poor.
- 301 Link Redirects: This was a rather useful plugin if I changed a page URL to another one all I had to do was move into this module and it did the job perfectly.
- Social Media Share Buttons: These buttons were interesting while they were fast loading they were un customizable.
- SEO Friendly Images: This was probably the best module in the entire plugin, and yet there is an alternative that does the same job for free. The best thing is to get into the habit of making a title and ALT tab when you upload the image.
- Twitter Cards: These worked flawlessly, and it even had a Twitter card for the homepage which is something that Yoast doesn’t do.
- Backlink Builder: While the idea sounds great don’t do it. These back links are link directories and can hurt your SEO, but more importantly you are giving your email to some random website which can then be used to send you spam mail.
- Files Edit: One of the few features that worked appropriately.
- Slug Optimization: I prefer to leave a plugin like Yoast to do this than for me to create my own list.
This plugin was slow and by slow I mean it was so slow that it stopped me from using it. By testing my website, it was making over 60% of the queries even after turning off a lot of the useless features. Yoast is much faster and won’t slow down your entire server.
The plugin is cheaper than Yoast and all of its extensions that goes without saying, but it performs poorly in every category that the two compete in. If you are looking to pay for the best SEO plugin then purchase Yoast and all of its extensions. If you are going to buy the premium version of All In One SEO Pack then purchase this plugin to save money. I will personally not use this plugin again until the issues with it are solved out.