Microsoft first launched its band back in October of 2014 and it has had less than stellar results, and now the company plans on ramping up both the production of the product and the promotion of it. Microsoft Band has received little to no attention from the company and the reason for this could be there is not a strong market for it, or the fact that it was simply not the focus of the company. In a blog post on the company’s website, the company has made partnerships with Amazon, Bestbuy and Target.

We are excited to announce that we will expand our presence in the US retail channel with the addition of three new retail partners – Amazon, Best Buy and Target. Microsoft has a long history of partnering with these retailers and we are pleased to welcome them on this journey with us. They will begin selling product today, with increased shipments planned for the weeks and months ahead.

This is a big change because up until today the band was very limited in stock and was near impossible to purchase due to the poor way that it was being sold. But now that the company is ramping up its production and promotion of the product we can expect it to face fierce competition but it might find its own spot in the market. Microsoft Band is more functional than Fitbit’s band, but it is more expensive ($199 vs $99) while it is less expensive and less functional compared to the Apple watch ($199 vs $349). So Microsoft might be able to find its own spot in this new and emerging market as a middle ground health band that is not too expensive and not too functional but it is just right.

The band has also received high ratings, the band has 4.3 out of 5 stars on the Microsoft store and the Microsoft Health app is averaging a 4 out of 5 on the Apple, Android, and Windows Phone stores. While both products are doing fairly well in the current reviews it is important to note that the company has not generated that many sales and thus this could be a reason for the extremely high ratings. Now that there will be more outlets to purchase the product the general public will be able to voice their opinions of the app and band and give a more accurate representation of the product.

Microsoft has also now stated they will begin sales in the UK.

Today, Microsoft Band will be available in the UK for pre-order for £169.99***, from Microsoft stores along with key retail partners in the UK, including Amazon, Curry’s PC World, Dixons Travel, Harrods, and O2.  It will go on sale beginning April 15th. We are excited to expand to an additional market, and to incorporate the feedback of more customers into our future product and service updates.

Microsoft still has a long way to go in order for their first wearable to succeed, but it is on the right track.


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