In case you don’t already know, Sitelinks are extra links that appear under the main domain in a search result. For instance if you look for CNN you are going to get Sitelinks that look like the following.

Does Your Website Qualify For Sitelinks?

Not all websites have Sitelinks and there are many things that affect it. Just because you have some or even all of the recommendations below doesn’t mean that your website qualifies. Keep in mind that Google will send notifications to your website if it is eligible for Sitelinks.

  • Search Volume. Instead of someone just searching for an article or topic and your website pop up, does your website have a brandable keyword such as CNN, CNET, or some other phrase that people are actively searching for?
  • Do you have proper markup on your website?
  • Do you have a clear navigational structure for your website that makes it easy for both users and crawlers?

If the answer to all of them is yes, then you are either needing more traffic or simply need to wait for a notification.

How To Add For WordPress

If you use WordPress the process for you is quite simple Yoast SEO and other popular plugins, implement the schema for you automatically.

How To Add For Any Platform

If you are not using WordPress and are instead using another platform such as Blogger, Drupal, or any form of CMS the script is quite simple. All you have to do is copy the copy below and replace the highlighted part with your own website.

{ “@context”: “”, “@type”: “WebSite”, “url”: “”, “potentialAction”: { “@type”: “SearchAction”, “target”: “{search_term}”, “query-input”: “required name=search_term” } }

If you are looking to remove your Sitelink Search Box check out our post here.


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