Google has finally agreed to let Google Play developers place apps on its store that are gambling. This was confirmed by The Register by a Google spokesperson.
This current experiment is being run for people in the UK, Ireland, and France. Apple has already allowed them but there are several conditions for its app store. Geo-restricted apps with “real money gaming” such as poker, for example, must be free and have all necessary licensing and permissions.
Google has sporadically allowed gambling apps on the Google Play Store. There doesn’t seem to be a lot of consistency on the matters but now Google is making a shift and is making a hardline approach to its policy by stating that they will support Gambling apps but are strict regulations and requirements.
“We’re experimenting with rolling out real money gambling apps in select markets over the next few weeks that ensures user safety,” the spokesperson said, “as part of our continued effort to offer new experiences on Google Play.”
According to the Google Play Developer Policy Center, the rules for apps in the UK, Ireland, and France are as follows:
- Developer must successfully complete the application process in order to distribute the app on Play;
- App must comply with all applicable laws and industry standards for any country in which it is distributed;
- Developer must have a valid gambling license for each country in which the app is distributed;
- App must prevent under-age users from gambling in the app;
- App must prevent use from countries not covered by the developer-provided gambling license;
- App must NOT use Google payments services, including Google Play In-app Billing;
- App must be free to download and install from the Store;
- App must be rated AO (Adult Only) or IARC equivalent; and
- App and its app listing must clearly display information about responsible gambling.
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