World of Warcraft is still the worlds most subscribed to MMORPG, but it has lost its subscriber base at an increasing rate recently, and Blizzard made a very interesting choice.
World of Warcraft will never return to its former glory due to the rise of free to play games, and the decline of subscriber based games can Blizzard hope to recover and save this aging game? When many games start to fail, they will go to free to play and have some sort of in-game store which is supposed to cover the server costs. But as it seems Blizzard still wants to keep World of Warcraft as a subscriber based game.
While World of Warcraft has a trial version that lets you play unlimitedly but they cap you at level 20, and they have no real reason to change that according to the CEO.
World of Warcraft’s Production Director J Allen Brack said in an interview with Euro Gamer that “We didn’t make the game to be free-to-play,”. Meaning that they have no real reason to go free to play because they are still making a very nice profit off of the game.
Mr. Allen Brack also said that “We would have to rework the game pretty significantly in order to make it free-to-play. It’s not something we’re currently considering.”, this means that they would have to put a lot of work into making the game ready for free to play, and they don’t have a reason to do so.
While World of Warcraft is still popular and according to Allen Brack the game has good response from their subscribers, and Mike Mohraine added that “Player response to the content has been good, and we saw increased engagement that has contributed to maintaining relatively stable subscribership quarter-over-quarter,” which means that the people who play the game like the content, but it is not enough content, and players are getting bored and leaving.
World of Warcraft has been doing the same thing for years, and it has become stale to many gamers which is the problem the company is having. The game is using an old engine built nine years ago, and there is only so much that an extra dungeon can do before the players get bored and leave.