Subaru of America has announced that the new 2020 Impreza will start at $19,595 which is a price increase of $100. However, the small increase in price is more than justified as Subaru has added new features and more standard safety equipment. This is in addition to the refreshed grille, tail lights, and standard automatic door locks. There is also a new exterior color choice that Subaru has dubbed as “Ocean Blue Pearl”.
The $19,595 price is the lowest trim which does come with a manual transmission to get an “automatic (CVT)” version your price will start at $20,895. If you’re looking for the hatchback variation just add $500. However, the new version of the Impreza adds tons of new safety equipment. If you get the Sport or Limited models with CVT, you’ll also get Subaru’s EyeSight driver-assist technology as standard. The EyeSight package includes automatic pre-collision braking, lane-keeping assist, lane-departure and sway warnings, and lead vehicle start alert, which buzzes at the driver when the car in front of the Impreza starts moving again. Think of it as a built-in service so the car behind you won’t honk at you when the light turns green.
Subaru is also making its rear-seat reminder available on the 2020 Impreza. This technology reminds the driver to look at the back seat for an occupant such as a dog or child. This feature is standard on other vehicles in the Subaru line up such as the new Forester, and three row Ascent. This feature will be standard on every trim of the Impreza except for the lowest tier with the manual transmission.
There are three optional packages for the 2020 Impreza that all include a power sunroof as well as various driver safety and convenience features. Prices for these packages range from $1970 to $2470.